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Enterprise UX · Fintech · Usability Testing

Neolink Recertification

Replacing a manual, email-based user access review with a secure, scalable in-platform workflow for BNP Paribas Securities Services.

Neolink Recertification
My Role
UX Lead. End-to-end, from user interviews and workshop facilitation through to wireframing, prototyping, and usability testing.
Team
Triad model with Program Manager and Tech Lead, with wider stakeholder engagement across data, digital, and client activation teams.
Impact
CSAT score of 6.0 out of 7.0 in usability testing. Rolled out globally to all Neolink clients Q1 2025.

A critical compliance workflow, built for self-service.

Neolink is the global client portal of BNP Paribas Securities Services, serving institutional clients including asset managers, banks, and financial institutions.

As UX Lead for Neolink's User Access Management module, I was responsible for a broad programme of work spanning multiple workstreams. This case study focuses on one of the most critical: designing an in-platform recertification workflow to replace a manual, email-based process with significant adoption challenges.

A compliance process that was almost impossible to complete independently.

Client administrators were responsible for reviewing user access across their subscriptions* to the Neolink portal, but the existing process wasn't set up for self-service. A monthly system-generated report with user list and data that most found too technical to understand, combined with no enforcement mechanism, meant reviews were rarely completed independently.

The APAC region presented its own distinct challenges around KYC requirements , a separate workstream I also led, which will be documented in a future case study.

* A subscription refers to a client's licensed access to specific Neolink services. A client can have multiple subscriptions, each with their own set of users and access levels.

4 / 5
clients we interviewed did not find the monthly system-generated report useful.

Understanding the problem from both sides.

To understand the problem from both sides, we conducted interviews across two phases. In Phase 1, we spoke with seven internal stakeholders: Neolink administrators, support staff, and client engagement, to understand how user management worked in practice and where the friction was. In Phase 2, we interviewed five clients to validate our internal findings and understand how they independently approached user access review.

Client administrators didn't always personally know all the users on their subscription, often involving line managers in the review process. Those who did engage with the monthly report adapted it to fit their own workflows. This told us that the recertification workflow needed to account for how client administrators actually worked in practice, and anticipate what would happen if they didn't complete their review at all.

Miro affinity mapping

Synthesizing interview findings across two phases: from internal stakeholders and clients.

Three systemic problems the new workflow had to solve.

No audit trail

There was no way to verify whether client administrators had completed their user access reviews. While the monthly report met the regulatory requirement, it was impossible to track whether the reviews were acted upon.

Technical barriers

Most clients and even some support staff found the monthly report too technical, limiting the effectiveness of the existing review process and reducing independent completion rates.

Support overload

Support teams were spending disproportionate time handling user management requests that clients could do themselves, leaving less capacity for more critical issues.

The number of requests is too high, in my opinion. One person per day dedicated to this activity (user management requests) makes no sense.

Sofia, Neolink Support Team

Finding the loophole before development began.

Mapping the recertification journey end-to-end revealed a critical gap in our first version. The flow accounted for client administrators who completed their review , but not for those who didn't. Identifying this early allowed the team to address it before development began.

As-is journey

As-is journey. User access review was done off-platform and not enforced.

V1 to-be journey with loophole identified

Loophole identified in Recertification Journey V1. What would happen if the client review was not completed within the campaign period?

Guided, accountable, and impossible to leave incomplete.

The recertification workflow was designed to make the review process as guided and accountable as possible: for client administrators who needed to complete it, and for BNP Paribas, who needed to verify it was done.

01
Suggested decisions and 2-step interaction

Renewal and revocation decisions are suggested based on each user's last connection date. If a client administrator doesn't actively review a user, the suggested decision stands at the deadline, closing the loophole identified in the V1 to-be journey. Administrators then explicitly mark each decision as reviewed, ensuring every choice is consciously made rather than passively accepted.

02
Streamlined user list

Where the Admista report could list one user across dozens of rows, the recertification screen shows one row per user, surfacing only the information needed to make a confident approval or revocation decision. Usability testing confirmed clients had enough information to act.

03
Full audit trail

All completed campaigns are stored as a full audit trail, showing when reviews were held, which administrator completed them, and what decisions were made. This gave both client administrators and BNP Paribas a shared record of review history, supporting internal accountability and regulatory compliance.

2-step interaction

Suggested decisions and 2-step interaction

Streamlined user list

Streamlined user list, one row per user

Full audit trail

All campaigns, full audit trail

What the Admista report couldn't deliver, the platform now could.

The recertification workflow gave BNP Paribas what the Admista report couldn't. A structured, in-platform process that made it easier for client administrators to review their users and gave the bank visibility into whether reviews were being completed.

Full audit trail

All completed campaigns are stored with a full record of who reviewed what and when, giving both BNP Paribas and client administrators a shared history of review activity.

Simplified review process

The streamlined one-row-per-user interface replaced the dense, multi-row Admista report. Usability testing confirmed clients had enough information to make confident decisions.

Improved self-service

By bringing reviews in-platform with guided suggested decisions, client administrators could complete them independently, reducing reliance on support for routine user management.

6.0 / 7.0 CSAT score in usability testing, strong for a compliance-driven workflow that added new responsibilities for client administrators. The feature was subsequently rolled out to all Neolink clients in Q1 2025.

I was lucky enough to work with Tiffany on several UX design topics. We interviewed clients together and, by analysing their feedback, she proposed a reviewed experience of creating user access and simplified a much too complex interface. I appreciated the professionalism, the sense of listening, the relevance of the analysis, and the quality of the formalization provided by Tiffany.

Anne-Laure Villanova, Program Manager, BNP Paribas

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