Because of disparate data sources, business analysts and data scientists spent too much time and effort gathering and collating data signals instead of generating insights and driving positive change in their business.
The information displayed in these portals were also too detailed for C-level staff who only wanted to see high level information. More often than not, they ended up asking the data scientists to get the information for them, taking much more of the latter’s time.
The company wanted to turn this around and be more efficient. They hoped to aggregate all the raw relevant data sources under one view with a simpler interface to boot.